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Broadcast Takes Center Stage at NAB Show New York
- 29 September, 2026
USA: Broadcast has always been an industry built to adapt. Television and radio broadcasters today are combining the reach, reliability and local connection that define the medium with new opportunities in streaming, AI, NextGen TV, IP-based production and emerging business models. Those opportunities -
and the practical decisions behind them - will be front and center at NAB Show New York, Oct. 21-22
at the Javits Center.
The East Coast marketplace for media innovation brings together broadcasters, creators, producers, technologists and business leaders to explore the tools, technologies and strategies shaping how content is created, distributed and monetized. For broadcasters, that means a concentrated look at what is working now, what is coming next and how organizations can modernize operations while building
on the strengths that already serve their audiences and communities.
Day 1, themed "Big Media, Big Tech, Big Tools," puts broadcasting squarely in the larger business and technology conversation. "How Gray Media Reimagined Local Broadcast for the Streaming Era" examines how one major station group is approaching multiplatform distribution, while "Real-World Newsroom Results: Highlights from NAB's Google AI Training" moves the AI conversation from theory to newsroom application. "Building Tomorrow's Broadcast Workflows Using NextGen TV" looks at opportunities emerging around ATSC 3.0.
Local television gets an even deeper dive through the full-day Local TV Strategies conference.
Executives from station groups including CBS, Cox Media Group, Fox Television Stations, Gray Media, Hearst Television, NBCUniversal Local, Nexstar, Sinclair, Scripps and Tegna will tackle streaming strategy, new revenue opportunities, AI implementation, technology investment and the 2027 advertising marketplace. The focus is practical: strengthening viewership, revenue and community impact
while positioning local television for continued growth.
Engineering and operations professionals will find equally substantive programming. "Precision Timing for ST 2110" explores the timing systems and network fundamentals behind moving audio and video across IP infrastructure. On the show floor, broadcasters can compare technologies and workflows firsthand, with Grass Valley, EVS, Ross Video, Lawo, Riedel, Chyron, Evertz, Imagine Communications, Dalet, Clear-Com and Telestream among the companies showcasing broadcast infrastructure, newsroom, distribution,
audio and operational solutions.
Sports, one of broadcasting's enduring strengths, is also a major part of the program. "Game On:
The Power of Sports on Broadcast" will feature OutKick founder and broadcaster Clay Travis
in a discussion of broadcast television's continuing role in connecting fans with live sports.
Additional sessions examine sports media investment, betting and the economics of live sports,
including a conversation with New York Islanders co-owner Jon Ledecky.
Radio and audio are part of the mix as well. The NAB Marconi Radio Awards kick off the week Oct. 20
at the Edison Ballroom, recognizing excellence in radio broadcasting. During NAB Show New York itself,
"Award-Winning Audio: Inside the 2026 NAB Marconi Podcast Finalists" brings that celebration into
a broader conversation about audio storytelling and innovation.
Day 2 expands the lens further. "Seoul Search: Leveraging ATSC 3.0 and K-Culture to Unlock New Opportunities" brings together Sinclair Broadcast Group President of Technology Del Parks and NAB
Chief Innovation Officer and Senior Vice President of Emerging Technology John Clark to explore new applications for NextGen TV. "Streaming the Next Frontier with NASA+" features NASA+ General Manager Rebecca Sirmons and longtime Kennedy Space Center broadcast engineer Ron Gonser, offering a look
at streaming through the lens of an organization with a deep broadcast history.
Beyond the sessions, NAB Show New York is designed for discovery. More than 225 exhibitors are expected, four show floor theaters offer educational programming and attendees can meet directly with the people developing technologies that could shape their next investment decisions. A TV and Broadcast meetup during the Show Floor Party gives industry professionals dedicated time to connect with peers
and continue conversations sparked throughout the day.
For broadcasters, the opportunity is not simply to keep pace with change. It is to help define where media goes next - across over-the-air, streaming, mobile and emerging platforms - while continuing to deliver
the live programming, journalism, information and entertainment audiences count on every day.
Registration is open for NAB Show New York, Oct. 21-22 at the Javits Center in New York City.
