© InBroadcast 2026 - All rights reserved.
A New Look for Belgian Football
- 01 October, 2026
wTVision Brings the Pro League Rebrand to Broadcast...
PRT: The 2026/2027 Belgian football season marks a new chapter in the long-standing relationship
between wTVision and the Pro League. Since first implementing a new broadcast graphics identity
for the 2020/2021 season, wTVision has continued to expand its role across the competition's
graphics ecosystem, most recently introducing next-generation augmented reality graphics for
the Jupiler Pro League.
This season, that trusted collaboration has evolved once again, with wTVision developing and implementing the visual assets that bring the Pro League's new brand identity on air.
Created by German design agency Societas, the new concept reflects the energy and culture surrounding Belgian football. Building on this creative direction, wTVision translated the identity into a complete family of on-air elements, including opening sequences, bumpers, wipes, and 2D and 3D in-game graphics.
The package was developed for five Pro League competitions: the Jupiler Pro League, Challenger Pro
League, Lotto Women's Pro League, Croky Cup, and Volkswagen Supercup. While sharing a consistent
visual language, each competition is distinguished through its own colors, name, and logo, creating
a recognizable identity across the Pro League portfolio while preserving the individual character
of each property.
The new identity made its on-air debut during the Volkswagen Supercup on July 31, followed by the opening Jupiler Pro League match on August 7. DAZN holds the competition's media rights, with DAZN channels also available through Proximus, Telenet, and Orange.
A central part of the creative approach was to bring the atmosphere surrounding Belgian football into the viewing experience. Fan footage, chants, flags, tifos, and emotions from the stands were combined with visual references from outside the stadium, including street art, stickers, and club colors. These elements connect the new identity with the culture of the competition and the supporters who shape it.
“Our new brand identity was created to reflect the energy, culture, and emotion that surround Belgian football, both inside and outside the stadium. wTVision understood how to translate that vision for viewers, creating a coherent family of assets that gives each competition its own character while
keeping it recognizably part of the Pro League,” said Thibeau De Vos, Media & Partnerships Director
at Belgian Pro League.
The project builds on wTVision's established creative and technical work for Belgian football.
From implementing the league's previous on-air identity to managing real-time graphics, data-driven
content, and augmented reality, the collaboration has grown alongside the Pro League's ambitions
and DAZN's productions.
By translating the new brand concept into a flexible and consistent on-air experience, wTVision is helping the Pro League bring its renewed identity to audiences across every match and competition.
