StreamGuys Integrates HTML5 Player With Nielsen


CALIFORNIA, US: StreamGuys, a pioneering content delivery network and streaming media provider, has integrated SGplayer, its HTML5 multimedia player, with Nielsen to enhance online audience measurement for radio broadcasters. Nielsen’s certification of the technology as a “Nielsen SDK-enabled player” confirms that SGplayer will send pertinent end-user events to Nielsen to help provide detailed insights into listener demographics.  

 The client-side analytics delivered through SGplayer provide a unique perspective on the user experience, which is invaluable to the content provider. This integration of Nielsen’s SDK means that Nielsen subscribers can unify analytics across multiple vendors and platforms. 
“Nielsen’s integration with SGplayer and other innovative broadcast technologies delivers the authenticity in digital media reporting that has long been a challenge for broadcasters,” said Jason Osburn, executive vice president, StreamGuys. “As delivered through the trusted voice of Nielsen, advertisers are assured a thorough measurement platform that delivers reliable demographics.” 
SGplayer is a cloud-based HTML5 player with rollback Flash capability that delivers rich metadata (album art, artist, song and more), dynamic ad insertion, and multiple streams over a single SaaS platform, ensuring a high-quality audience experience across all web browsers and mobile devices. SGplayer’s compatibility across all consumer devices assures that Nielsen receives metrics from the widest online audience possible.
Cox Media Group is among the first StreamGuys customers to implement the Nielsen SDK service within SGPlayer. 
“A sizable portion of our audience is shifting to digital devices like mobile phones and computers to listen to our radio stations, and we can’t monetize our streaming services without the ability to measure these audiences,” said Tim Clarke, senior director of digital audience, Cox Media Group. “The Nielsen SDK integration within SGplayer, which StreamGuys was very open and helpful about implementing, will move these measurement efforts forward to help support and grow our streaming business.”
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