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PFT Wins Product Innovation Award

02/01/2019

USA: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has been awarded TV Technology’s 2018 Product Innovation Award for its native media recognition Artificial Intelligence platform, CLEAR Vision Cloud.
 
A module of PFT’s CLEAR Media ERP Suite, Vision Cloud builds Machine Wisdom from intelligence to transform business operations and unlock new revenue potentials for media companies. While standalone AI engines can recognise objects, faces, actors, locations, sounds and more within individual video frames, Vision Cloud can identify complex sequences (like a specific character in a car chase/fighting on a train), actions (like punching/kissing) and video segments (like credits/promos/recaps). It delivers search results that are more meaningful and contextual, and can be used to easily extract relevant content for multiple use cases – right from creation and post-production to distribution and marketing. Vision Cloud leverages the collective intelligence of the industry's most sophisticated AI solutions, and draws on PFT’s experience of collecting, curating and annotating content (400 million tags to date) to build its own Machine Learning (ML) models.
 
“We’re absolutely thrilled that TV Technology has selected CLEAR Vision Cloud for its Product Innovation Award this year,” said Adrish Bera, Senior Vice President, AI & ML, Prime Focus Technologies. “Our objective behind creating Vision Cloud was to make content operations more efficient, cost effective and scalable and create new revenue streams. Validation by an expert jury and winning against stiff global competition is clear testimony to the superior technology innovation and business value that the product brings to the global Media and Entertainment (M&E) industry.”
 
www.primefocustechnologies.com
 
 
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