PFT Wins Awards At NAB 2019


USA: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has won two awards at the recently concluded 2019 NAB Show. 
The company’s CLEAR Vision Cloud was awarded NAB Show Product of the Year award and TV Technology’s Best of Show Award under the ‘AI/Machine Learning’ category.
PFT’s media recognition AI engine, CLEAR Vision Cloud, leverages Machine Wisdom technology to deliver data and automation that is accurate, relevant and actionable. It powers ready to use AI-led Micro Services that have been custom-made for solving strategic Media & Entertainment (M&E) business use cases. These include ad segment identification, highlight package creation in real-time, assistance for promo creation and playout monitoring.
Vision Cloud’s AI-led technology for Scene Description automatically identifies the key components that make up a scene including faces, actions, transcripts, etc., along with scene boundaries. It extracts deep descriptive metadata and helps promo editors locate interesting clips at lightning speed. Vision Cloud can identify complex sequences, actions and signature dialogues which off-the-shelf AI engines cannot identify. Vision Cloud also creates playlists with auto discovered suggestions of clips based on different themes. This makes operations like promo creation far more efficient, resulting in valuable time and cost savings.
“It is a great honour to receive these prestigious industry recognitions, as they validate PFT’s relentless efforts to help the M&E industry tap the potential of AI for driving real business benefits,” said Adrish Bera, Senior Vice President, AI/ML, OVP & Analytics, Prime Focus Technologies. “Since Vision Cloud has been custom-made for solving M&E use cases, we’re confident that going forward, it will play a major role in helping content owners drive speed, scalability, unlocking new revenue opportunities and reduce Total Cost of Operations (TCOP).”
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