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NAGRA Announces IBC2019 Presence

20/08/2019

CHE / USA: At IBC2019, NAGRA, a Kudelski Group company, will demonstrate how pay-TV operators and content owners can enable digital transformation by embracing innovation and rethinking business models. 
 
This includes securing and optimising content monetisation while improving consumer satisfaction at every step of the pay-TV value chain. NAGRA’s technologies and solutions will be on display on stand 1.C81.
 
“The global pay-TV industry is undergoing a significant transformation, and the time for smart aggregation, monetisation and service protection is now,” said Ivan Verbesselt, SVP Marketing at NAGRA. “With the convergence of TV and video streaming, service providers find themselves at a pivotal time where they must execute on the next phase of growth. Now more than ever, success depends on the ability to anticipate the market’s rapidly changing conditions and embracing a new aggregation model that combines the best of pay-TV with the best of streaming.”
 
The company’s IBC showcase will focus on four areas.
 
• Scalable Service Protection: NAGRA’s holistic approach to content protection goes beyond traditional CAS and DRM technologies to ensure operators are armed to overcome the many threats levied against their services. This includes direct threats to content, as well as broader threats at the service level from the increasing adoption of IoT devices. These cloud-based solutions elegantly scale across operations of different sizes, provide online trial options and leverage adaptive security for optimal performance across a vast client device ecosystem.
 
Solutions showcased at IBC2019 will include NAGRA cloud.SSP (the SaaS security services platform that addresses all dimensions of content and service protection for the connected world); NAGRA Connect (a unified security client that addresses both broadband and broadcast use cases in a single client technology); TVkey Cloud (enables operators to offer their own branded service on smart TVs without additional hardware); Conax Contego (a unified security platform that enables ready-to-deploy solutions); and NAGRA HomeScout (an IoT solution for operators that harnesses the power of the hardware and cloud-based security to deliver on the promise of a secure connected home).
 
• Anti-Piracy Services and Forensic Watermarking: Key components of the NAGRA Scalable Service Protection offering, these solutions enable operators, content owners and sports leagues to protect their premium live channels and VOD assets, while fighting the growing threat of illicit content sharing and commercial piracy. NAGRA Anti-Piracy Services and forensic watermarking technologies enable effective action by stopping piracy at the source, marking content delivered to devices, disrupting pirate content delivery infrastructure or blocking pirate service access by working with residential ISPs. 
 
• Engaging Consumers in the OTT Era: The latest OpenTV Suite features will highlight how operators can leverage a next-generation OVP solution to deliver an elegant super-aggregated viewing experience for a broad variety of consumer device ecosystems, including Android TV. The OpenTV Platform console gives operators the ultimate tool to drive active content monetisation and content management capabilities.
 
• Business Performance Redefined: NAGRA Insight is a data and AI-driven pay-TV business performance platform designed by pay-TV experts for the pay-TV industry. It provides recommendations on business actions to help operators make better strategic decisions, drive their business more effectively and improve their bottom line, every day, at scale. NAGRA Insight predicts the individual behaviour of TV viewers such as their propensity to churn, to purchase a package or to consume specific content. 
 
dtv.nagra.com
 
 
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