LTN Global To Present AdConnect At NAB NY


USA: LTN Global will exhibit at the 2019 NAB Show New York.
At booth N237, the company will focus on solutions available from its Crystal division, including AdConnect. AdConnect enables TV ad inventory owners to sell advertising on an addressable basis on any platform.
“LTN Global has cultivated and integrated proven technologies from across the content life cycle to become a valuable distribution partner with robust capabilities in addressable advertising,” said Alan Young, Chief Technology Officer, LTN. (Young served as Crystal’s Chief Operating Officer before the company became part of the LTN family). “With technologies including Crystal’s AdConnect, LTN offers the marketplace a streamlined set of solutions for addressable advertising and getting content where it needs to be on all platforms. We look forward to showcasing these unique workflows at the 2019 NAB Show New York.”
Visitors to LTN’s booth will see how Crystal’s addressable advertising technology supports more efficient and effective content monetisation. Crystal software automates the monitoring, control, and metadata management of end-to-end broadcast and digital media operations. As part of the LTN family, Crystal continues to provide its customers with exceptional solutions and services. Together, LTN and Crystal offer mission-critical signaling, including fingerprinting and watermarking, for seamless ad insertion on any device, as well as other tools that allow networks and digital platforms to monetise their content. These services are bolstered by LTN’s recent acquisition of Make.TV, whose integration of cloud-based services into LTN’s managed IP production and transmission workflows gives customers even greater control and agility in executing live video creation, distribution, and monetisation.
In addition to the above, Alan Young will moderate a Streaming Summit panel session titled “Challenges of Delivering TV-Scale Reach in an Addressable World”. 
During the panel session, which is scheduled for 10:15am on October 16, Young and fellow experts will explain how the best of the TV and OTT worlds is being leveraged to enable addressable reach at scale. Ad executives on the panel will discuss how new technologies enable them to deliver ads across multiple screens and platforms, and how they are building new business relationships to support this newfound scale.
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